Why it matters
Your website is your most underused asset.
It is the one channel you fully own. Done well, it turns everyday visitors into donors, volunteers and lasting supporters. Here is what the data says.
Supporters prefer to give direct
According to Enthuse, more than half of donors, 54%, prefer to give directly through a charity's own website rather than any other method, and donations made directly tend to be higher in value. Give them that option and more of them give, remember you, and come back.
Source: Enthuse Donor Pulse, 2025
58% of giving now happens on a phone
Most one off donations, and two thirds of regular gifts, are now made on mobile. If your site struggles on a phone, you lose supporters at the very moment they are ready to give.
Source: goDonate, 2026
Speed turns visitors into supporters
Even a 0.1 second speed improvement can lift conversions by over 8%, and more than half of mobile visitors leave a page that takes longer than three seconds to load.
Source: Google and Deloitte, 2020; Google and SOASTA, 2017
Funders look at your site first
Grant assessors routinely check your website before awarding funding, for your charity number, trustees, accounts and evidence of impact. A weak or outdated site can become a red flag before they have read your bid.
Source: Charity Commission due diligence guidance; UK fundraising consultancies